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The Sephora x TikTok Incubator Program aims to promote diverse representation in both the beauty and music space.
September 19, 2024
By: Lianna Albrizio
Sephora Accelerate brands is merging musical artists from Sephora Sounds and TikTok to make their missions sing.
The Sephora x TikTok Incubator Program aims to promote diverse representation in both the beauty and music space. It’s also striving to elevate the role of sound in brand storytelling, reinforcing Sephora’s continued commitment to diversity, equity and inclusion.
Sephora and TikTok teamed up to create a music incubator designed to bridge the worlds of beauty and sound. Three Sephora Accelerate brands—Mango People, Sienna Naturals and Brown Girl Jane—embarked on a creative journey that included a music masterclass and an in-person songwriter camp at the iconic Westlake Studios in Hollywood. There, each brand partnered with a Sephora Sounds artist to create a custom music track that encapsulated their unique brand identity and ethos. Then, each brand partnered with three TikTok creators who used their creative flair to bring this music to life on the platform.
Listen to Rawan Chaya‘s song “Carousel” for Brown Girl Jane here.
Listen to J Maya‘s song “H.A.P.I Place” for Sienna Naturals here.
Listen to Nicole Han‘s song “Glow” for Mango people here.
Check out a clip of Sienna Naturals on TikTok, here:
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